Franchise FastLane

Puddle Pools Logo

A Pool Cleaning Franchise You Can Run Entirely from Your Phone

Request Information to Franchise

Puddle Pools Truck on a Service Call

Check Out Our Numbers!

$1.6M

Gross Profit*

$555.4K

Net Income*

A Mobile Business Run from a Phone

Puddle Pools is making a splash in the highly fragmented home services industry as the only national franchise brand that services both residential and commercial customers. The best part? Puddle Pools franchisees can run their business entirely from their phone! Through the proprietary CRM, PuddlePower, franchisees can do everything at their fingertips.

Why Own a Puddle Pools Franchise?

Can I Run the Business From a Phone?

Through Puddle Pools proprietary CRM, PuddlePower, franchisees can run their business entirely from a phone. Franchisees take inbound customer calls, schedule services, send estimates, take payments, notify customers, and track technicians all at their fingertips.

Do You Serve Both Homes and Commercial Properties?

There are minimal pool cleaning and maintenance franchises on a national level and ZERO that do both residential and commercial. Puddle Pools services both B2C and B2B customers, creating year-round revenue opportunities for franchisees through cleanings, maintenance and repairs. With state and federal laws mandating these services for pools, spas, water features, etc., franchisees experience recurring revenue daily, weekly, seasonally, yearly, and more!

How Much Staff and Equipment Do I Need?

Puddle Pools is a 100% mobile business concept that requires minimal staff and equipment to start! All you need is a truck/van, 1 tech, and the supplies to perform services that all fit inside the vehicle.

Can I Add This to an Existing Home Services Brand?

Puddle Pools is the perfect home services business add-on opportunity or "bolt-on business." Current home service franchise owners are already working with established customers and building relationships with local HOA's, condos, apartment complexes, and property managers.

Puddle Pools Franchisee in front of their truck

Steps to Franchise Ownership

We invite you to officially start our 7-step mutual evaluation process where you will learn more about this opportunity, and we will learn more about you!

Step 1

Introductory Call

Brand history and what makes us unique.

Step 2

Unit Economics

Startup and operating expenses, reported earnings, send FDD.

Step 3

FDD Review + Q&A

FDD signed, item review, questions answered.

Step 4

Territory Mapping & Confirmation Day Agenda

Territory analysis, C-day invitation, C-day preparation.

Step 5

Confirmation Day

Meet the franchisor’s leadership team, brand approvals, and decision day call.

Step 6

Franchise Agreement Delivery

Personalized franchise agreements delivered and signed, fees transferred.

Step 7

Welcome Call

Celebrate and discuss first steps as a franchisee.

Puddle Pools at a Glance

Category
Residential and commercial pool, spa, hot tub, and water-feature cleaning and maintenance franchise, with leak detection, vinyl liner/safety cover installs, and exterior soft washing/pressure washing as optional add-on service lines
Footprint
The fastest single-year growth story in this whole portfolio: franchised territories jumped from 1 to 43 across 15 states in 2025 alone, with 17 more franchise agreements already signed and set to open in 2026
History
Puddle Pool Services USA, Inc. (Orlando, Florida), formed as a Wyoming corporation September 2021, began offering franchises January 2023. Built on affiliate Puddle Pool Services Ltd., which has run the same business model in British Columbia, Canada since 2018, under CEO Mark Amery, who brings 22 years of business and franchise experience and 20+ years in the Home Services sector
Business model
Mobile, home-based pool, spa, hot tub, and water-feature cleaning and maintenance, with a branded vehicle and route-based service calls to residential and commercial customers in your territory
Initial investment (1 territory)
$101,800 - $429,700 total (scales with how many of the available 10 territories you purchase), including $67,000-$361,000 payable directly to Puddle Pool: a $49,500 franchise fee for a single territory, a $10,000 Initial Marketing Blitz, and a $7,500 Initial Inventory of tools, equipment, and chemicals
Ongoing fees
Royalty: the greater of 7% of Gross Revenue or $600/month per territory. Local marketing: $1,000/month in Year 1 (after your initial launch campaign), then $600/month from Year 2 on. Technology Fee: $199/month. Call Center Fee: $249/month for your first territory, $99/month for each additional
Agreement term
10 years, with the option to renew for one additional 10-year term
Brand site
puddlepools.com / puddlepoolsfranchise.com
FDD on file
Puddle Pool Services USA, Inc. FDD (issued April 17, 2026, reviewed in full for this brand)

Frequently Asked Questions

What does it actually cost, line by line?

A single Puddle Pools territory runs $101,800 to $429,700 total, one of the more accessible investments in the portfolio, covering the $49,500 franchise fee, a powerful $10,000 Initial Marketing Blitz to launch your business fast, your Initial Inventory, vehicle setup, and working capital, with optional leak detection and pressure washing add-ons to grow into whenever you're ready.

Source: FDD Item 7
What happens after I inquire?

You and up to 2 team members get 78 hours of free training over about 5 weeks, mostly virtual with hands-on components, and you can be open in just 60 days.

Source: FDD Item 11
Is my market available?

Your Protected Area covers up to 10,000 pool households, and Puddle Pools won't open or license another location inside it while you're in compliance, with the brand exploding from 1 to 43 franchised territories across 15 states in 2025 alone and 17 more already signed for 2026, so there's real, active demand and plenty of open ground to claim right now.

Source: FDD Item 12
Do I qualify?

Yes, you don't even have to run day-to-day operations yourself, you can appoint a full-time non-owner manager to operate the business while you own it.

Source: FDD Item 15
What ongoing fees do I pay (royalty % and marketing/brand fund %)?

A straightforward 7% royalty on Gross Revenue, with modest local marketing spend that steps down to just $600/month starting in Year 2.

Source: FDD Item 6
Do I need prior industry experience?

No pool-industry background or license is required, Puddle Pools' training program brings a motivated owner fully up to speed on operations, sales, and customer service.

Source: FDD Item 11
What training and ongoing support is provided?

78 hours of free training for up to 3 attendees across four structured phases, plus an in-house marketing team that runs your local advertising for you, digital marketing artwork, updated supplier lists, and ongoing phone and email support.

Source: FDD Item 11
Is this Executive Model Ownership friendly?

Yes, the agreement doesn't require your personal day-to-day supervision at all, so you can appoint a qualified non-owner manager and stay purely in an ownership role.

Source: FDD Item 15
How long is the franchise agreement term, and can it be renewed?

A 10-year term with one additional 10-year renewal option gives you up to 20 years to build lasting equity in your territory.

Source: FDD Item 17
Are financing options available?

Owners typically arrange their own funding, and with an investment starting around $101,800, Puddle Pools is one of the more approachable franchises in the portfolio to self-fund or finance.

Source: FDD Item 10
Do I need employees, or can I run this solo?

You can start lean and scale as you grow, and appointing a non-owner manager means you're never required to run routes yourself from day one.

Source: FDD Item 7
Can I own multiple territories or units?

Yes, and Puddle Pools rewards it directly, letting you purchase up to 10 contiguous territories under one agreement for $343,500 total, well below the single-territory rate.

Source: FDD Item 5
What's the realistic revenue/profit potential (Item 19 highlights)?

Puddle Pools' reporting franchised outlet in The Villages, FL posted $1,664,617 in Total Income and $555,403 in Net Income for its full 2025 year, real proof of what this fast-growing model can achieve.

Financial performance disclosureThere is no assurance, however, that you will do as well. Additional information concerning financial performance can be found in Item 19 of the Franchisor's FDD.
Source: FDD Item 19 (The Villages, FL Franchised Outlet, full year 2025)
Is there a discount for veterans, educators, or first responders?

Worth asking Puddle Pools directly, as discount programs are something brands add and update as they grow.

Source: FDD Item 5
What's the exit strategy - can I sell the franchise later?

When you're ready, Puddle Pools ensures a smooth, straightforward transfer process, with consent that won't be unreasonably withheld and a competitive transfer fee for existing franchisees.

Source: FDD Item 17
Do I need a physical location, or is this home-based/mobile?

No, this is a genuinely home-based, mobile business, you run it from a home office and branded service vehicles with no commercial storefront required.

Source: FDD Item 7

Click to Learn More

©2026 Puddle Pools. All Rights Reserved. 

 

FRANCHISE FASTLANE, LLC (“FastLane”) is an independent contractor retained by Puddle Pools to provide franchise sales, marketing, and development services. This document and

the information contained herein does not constitute an offer to sell a franchise nor is it a franchise disclosure document. The offer of a franchise can only be made through the

delivery of a franchise disclosure document in compliance with applicable law. The information contained herein was provided by Puddle Pools. FastLane has not verified and is not

responsible for this information.

 

*One Franchised Outlet located in The Villages, FL reported earning $1,619,923.57 in Gross Profit and $555,403.25 in Net Income from January 1, 2025 through December 31, 2025. There

is no assurance, however, that you will do as well. Additional information concerning financial performance can be found in Item 19 of the Franchisor’s FDD.

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