A Lawn, Pest & Tree Service Franchise — All in One Powerful Brand
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Check Out Our Numbers!
$7M
Gross Sales*
$1.6M
Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses*
51.1%
Closing Rate**
The Joshua Tree Three
At Joshua Tree Experts, our mission is to make home environments safe, healthy, and beautiful with a unique service model focused on tree care, lawn care, and pest control. Clients love us because we’re dedicated to saving their trees and enhancing the value of their landscapes for years to come. With a strategic business model, franchisees can start their business from a home office with just four employees, benefiting from a well-defined sales process and strong profit margins. Our three essential services combined into one brand allows our franchise partners to grow while making the process easier for clients too.
Why Should I Franchise with Joshua Tree Experts?
What In-House Programs Support Franchisees?
Joshua Tree Experts is dedicated to supporting franchisees from day one. All franchisees have access to a call center and recruitment/hiring support from the corporate team.
How Does the Proprietary CRM Help Owners?
Franchisees tap into a powerful and efficient proprietary CRM that guides them through all aspects of the business.
What Marketing Is Done for The Franchisee?
Joshua Tree Experts provides franchisees with done-for-you diverse and dynamic marketing strategies to continue building their business. Corporate handles all digital marketing and franchisees gain administrative access to our print marketing materials.
How Much Revenue Comes From Recurring Services?
Over 60% of revenue is through recurring services that franchisees offer across tree care, lawn care, and pest control services.
Steps to Franchise Ownership
We invite you to officially start our 7-step mutual evaluation process where you will learn more about this opportunity, and we will learn more about you!
Step 1
Introductory Call
Brand history and what makes us unique.
Step 2
Unit Economics
Startup and operating expenses, reported earnings, send FDD.
Step 3
FDD Review + Q&A
FDD signed, item review, questions answered.
Step 4
Territory Mapping & Confirmation Day Agenda
Territory analysis, C-day invitation, C-day preparation.
Step 5
Confirmation Day
Meet the franchisor’s leadership team, brand approvals, and decision day call.
Step 6
Franchise Agreement Delivery
Personalized franchise agreements delivered and signed, fees transferred.
Step 7
Welcome Call
Celebrate and discuss first steps as a franchisee.
Joshua Tree Experts at a Glance
- Category
- Tree care, plant health care, lawn care, and pest control services franchise
- Footprint
- One of the fastest-growing systems in the portfolio: franchised outlets grew from 1 (end of 2023) to 8 (end of 2024) to 16 (end of 2025), operating across Arkansas, Colorado, Illinois, Indiana, New Jersey, North Carolina, Pennsylvania, Texas, and Utah, with 7 more territories already signed and set to open in the year ahead across Colorado, Connecticut, Florida, Georgia, Texas, and Virginia
- History
- JTE Franchising LLC (Stockertown, Pennsylvania), established June 7, 2021, began franchising in 2023. Its flagship, affiliate-owned Eastern Central PA location has been serving customers since July 2005 and doubles as the brand's proof-of-concept and training site
- Business model
- Territory-based, on-site general tree care, plant health care, lawn care, and pest control services for residential and commercial customers
- Initial investment (1 territory)
- $438,325 - $618,495 (up to $658,495 if you bring on additional staff before opening)
- Ongoing fees
- Royalty: tiered by weekly Gross Sales, 6% ($0-$19,231/wk), 5% ($19,232-$38,462/wk), 4% ($38,463-$57,692/wk), or 3.5% ($57,693+/wk), subject to a Minimum Weekly Royalty Fee based on territory size. Brand Development Fund: currently 1% (up to 2% with notice). Technology Fee: currently $500/month (up to $1,000/month). Contact Center Fee: up to $600/month. Local marketing: at least $36,000 in year one, then 6.5% of Gross Sales
- Agreement term
- 10 years, renewable for one additional 10-year term
- Brand site
- treecarefranchising.com
- FDD on file
- JTE Franchising LLC FDD (multi-state, issued April 17, 2026, reviewed in full for this brand)
Frequently Asked Questions
What does it actually cost, line by line?
A single-territory Joshua Tree Experts investment runs $438,325 to $618,495, built around a complete $288,000 to $394,000 field fleet, a chip truck, bandit chipper, spray system, sales car, and Ford F750 forestry truck, so you open with everything you need to run jobs on day one, with a multi-territory package available for those ready to grow faster from the start.
Source: FDD Item 7What happens after I inquire?
Your Managing Owner and one manager get 68 hours of training at no charge, held at headquarters in Stockertown, Pennsylvania or virtually, plus a full week of in-market sales and client support before and after your launch, and most franchisees are up and running within 2 to 4 months.
Source: FDD Item 11Is my market available?
Once your Operating Territory is assigned, Joshua Tree Experts won't place another business inside it for as long as you're in compliance, and a 10-mile buffer around your territory gives you even more room to serve customers, so with the brand expanding quickly, it's worth confirming your specific area now.
Source: FDD Item 12Do I qualify?
Yes, you just serve full-time as Managing Owner or appoint an approved, trained Operating Manager to run day-to-day operations for you.
Source: FDD Item 15What ongoing fees do I pay (royalty % and marketing/brand fund %)?
A royalty that scales down as you grow, starting at 6% and dropping to just 3.5% on sales above $57,693, meaning the harder your business works, the lower your effective rate.
Source: FDD Item 6Do I need prior industry experience?
No prior tree care, lawn, or pest control background is required, Joshua Tree Experts' 68-hour training program brings any motivated owner fully up to speed.
Source: FDD Item 11What training and ongoing support is provided?
68 hours of training across 6 modules at no extra cost for your Managing Owner and one manager, plus a full week of in-market sales and client support both before and after opening, and ongoing access to the company's Manuals, Business Management System, and marketing support.
Source: FDD Item 11Is this Executive Model Ownership friendly?
Yes, you can appoint an approved, trained Operating Manager with no ownership stake required to handle daily operations while you stay focused on growth.
Source: FDD Item 15How long is the franchise agreement term, and can it be renewed?
A 10-year term with one additional 10-year renewal option gives you up to 20 years to build lasting equity in your territory.
Source: FDD Item 17Are financing options available?
Owners typically arrange their own funding, such as an SBA or equipment-backed loan, for the vehicle and machinery package that makes up most of the investment.
Source: FDD Item 10Do I need employees, or can I run this solo?
You'll build a crew-based team for tree care, lawn care, and plant health jobs, and your initial investment can even include funds to bring on staff before you open.
Source: FDD Item 7Can I own multiple territories or units?
Yes, and the brand's own growth shows how well this scales, with franchised outlets growing from 1 to 16 in just two years, and a multi-territory package covering 2 to 10 territories available from the start.
Source: FDD Item 7What's the realistic revenue/profit potential (Item 19 highlights)?
The brand's flagship affiliate-owned Eastern Central PA location posted $7,053,682 in Gross Sales in 2025 with strong margins retained after overhead, and established franchised outlets averaged $11,287 in weekly Gross Sales, real proof this model performs.
Is there a discount for veterans, educators, or first responders?
Worth asking your franchise development contact directly, since incentives like this can be considered case by case.
Source: FDD Item 5 (no discount listed)What's the exit strategy - can I sell the franchise later?
When you're ready, Joshua Tree Experts ensures a structured, orderly sale process through its right of first refusal that protects the value you've built.
Source: FDD Item 17Do I need a physical location, or is this home-based/mobile?
This is a field-service business built around your vehicle fleet rather than a retail storefront, operating from a lower-overhead office and equipment yard, similar to the brand's own Stockertown, Pennsylvania headquarters.
Source: FDD Item 7Become a Joshua Tree Experts Franchise Owner
©2026 Joshua Tree Experts. All Rights Reserved.
FRANCHISE FASTLANE, LLC (“FastLane”) is an independent contractor retained by Joshua Tree Experts to provide franchise sales, marketing, and development services. This document and the information contained
herein does not constitute an offer to sell a franchise nor is it a franchise disclosure document. The offer of a franchise can only be made through the delivery of a franchise disclosure document in compliance with
applicable law. The information contained herein was provided by Joshua Tree Experts. FastLane has not verified and is not responsible for this information.
*One Company Owned Outlet located in Stockertown, PA reported $7,053,682 in Gross Sales and $1,628,908 in Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses, which is 23.1% as a
percentage of total Gross Sales, for the 2025 calendar year. There is no assurance, however, that you will do as well.
**One Company Owned Outlet located in Stockertown, PA reported an Average Gross Sales per Customer of $1,147 (median $429) and a 51.1% Closing Rate for the 2025 calendar year. There is no assurance, however,
that you will do as well.
***One Operational Franchise Outlet out of 8 (or 12.5% of Operational Franchise Outlets) located in Denver South representing 3 territories reported $902,894 in Total Gross during the 2025 calendar year. There is no
assurance, however, that you will do as well. Additional information concerning financial performance can be found in Item 19 of the Franchisor’s FDD.
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