A Luxury Hair Extension Salon Franchise

A single-salon Dakota London investment runs $372,350 to $523,350, covering the initial franchise fee, training, build-out, signage, technology, tools, your full opening inventory of premium proprietary hair extension and hair care products, fixtures, preopening advertising, and working capital, with a $4,950 discount available for veterans and Area Development rights for 2 to 4 salons available at $412,350 to $628,350.

After signing, you'll complete about 37 hours of self-paced online training through Dakota London Academy plus roughly 5 days of hands-on training at headquarters and a company-owned salon in Phoenix, then select and build out your site with 1 to 3 days of onsite support at your grand opening, with most owners open and running within 6 to 12 months.

Dakota London just launched franchising in December 2024, so nearly every territory is wide open and comes fully exclusive, covering a minimum of 100,000 women with strong household incomes in your area.

Yes, no hair extension or salon experience is required of you personally since licensed Stylists handle the technical services, and you simply need a Managing Owner with at least 20% ownership living within or near the territory.

Ongoing costs are a straightforward 7% royalty on Gross Sales, a Local Marketing Commitment of at least $3,000 a month to build your presence, up to 2% for the Brand Fund (not currently charged), and a low $386 to $503 monthly technology fee covering your POS, software, and training platform access.

You don't need any cosmetology or salon background yourself, since Dakota London trains your licensed Stylists directly on its proprietary techniques while you focus on running the business.

You'll get about 37 hours of free self-paced online training plus roughly 5 days of hands-on certification training at headquarters and a working Phoenix salon, followed by 1 to 3 days of onsite grand-opening support and ongoing access to refresher training and a customized marketing plan.

Yes, your Managing Owner isn't required to run the floor day to day as long as a trained manager is on-site during business hours, so you can own it without living in it.

Your initial agreement runs a strong 10 years with the option to renew for up to four additional 5-year terms, giving you up to 30 years of runway for a $10,000 renewal fee.

While Dakota London doesn't offer in-house financing, owners commonly secure their investment through options like SBA loans or equipment financing for the opening inventory package.

You'll build a small, skilled team of licensed cosmetologist Stylists who receive direct brand training on proprietary techniques, plus a manager if you choose not to run the floor yourself.

Yes, Dakota London offers Area Development rights for 2 to 4 salons with the per-salon franchise fee dropping as low as $30,000 once your first location hits $65,000 in average monthly revenue.

Dakota London's three company-owned salons posted strong, consistent 2025 results with Gross Sales from $969,247 to $1,336,934 and Adjusted Net Profit margins in a healthy 21.9% to 23.1% range across salons of varying ages.

Yes, honorably discharged veterans with at least 51% ownership receive a $4,950 discount, 10% off the franchise fee, on their first salon.

When you're ready to sell, Dakota London offers a resale service to help find your buyer and a fair repurchase option on remaining inventory, giving you a clear path to cash out.

Yes, you'll need a storefront salon of about 1,200 to 1,600 square feet with 6 to 8 stylist stations, since this isn't a home-based or mobile concept.