Fishman PR, Author at Franchise FastLane

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000. We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads, drive responsible growth, and empower entrepreneurs to build successful businesses. The CarPool Program
is an extension of this mission, providing franchise development training, lead management, qualification, and sales process support for franchise brands through a streamlined, partnership-driven approach.

The Role:

The CarPool Sales Support Specialist serves as a key relationship and brand support partner for all CarPool brands. Unlike the traditional Sales Support Specialist role at FastLane, the CarPool Sales Support Specialist will occasionally include client-facing opportunities, working directly with brand founders, directors, and leadership teams. The CSS will manage day-to-day lead registration, territory checks, calendar and email support through HubSpot and client service while providing support on CarPool systems and best practices

Key Responsibilities:

Lead Management & Registration

Serve as the first professional voice for all partner brand leads.
Receive and register consultant-submitted leads in the CRM system.
Communicate lead registration back to the referring consultant.
Support, as needed, organic lead qualification through standard CarPool processes:
o Schedule and host qualification calls.
o Confirm financial and territory qualifications.
o Enter leads into CRM and initiate scheduling of intro calls

Client Relationship Management & Coaching

Assist CarPool Client Success Manager with helping advise, train and support clients directly in the
following areas.
o Training on CarPool systems, including HubSpot, broker portal maintenance, and GbBIS mapping
support.
o Answer phone and email questions from client brands as needed in a professional
and collaboative manner.
o Support and monitor client brands on compliance with CarPool program expectations and best
practice.

Brand Onboarding & Operational Support

Support weekly communications to brands, including leadership and validation updates.
Own the territory checks and registration state compliance tracking.
Handle HubSpot support tickets in collaboration with other CarPool team members.
Recommend and support system/process improvements in partnership with the CarPool Client Success
Manager, CarPool Success Coach and VP.

Administrative & Internal Collaboration

Participate in cross-functional meetings to improve program alignment and client experience.
Handle administrative responsibilities such as:
o Coordinating client and consultant communications.
o Calendar management and email management.
Help bridge communication between sales, operations, and support functions.

Qualifications:

Education & Experience::

Degree from a 2 or 4-year institution, or equivalent experience preferred.
Proven work experience in sales support, client success, or operations.
Franchising experience preferred but not required

Skills:

Excellent verbal and written communication skills.
Client service mindset with patience and kindness in client interactions.
Comfortable supporting and training via email, phone, and Zoom.
Strong organizational and multi-tasking skills with high attention to detail.
Ability to manage multiple brands and switch between projects quickly.
General business knowledge to confidently explain franchise opportunities.
Technically strong, able to pick up new systems easily, and strong understanding of lead management
processes and CRM usage preferred (especially HubSpot).
Proficient in Microsoft 365 Suite, and online conferencing platforms.

Email My Interest / Apply Now

About Us:

Franchise FastLane is the #1 franchise sales organization (FSO) in the country recognized by Inc. 5000. We work
with a limited number of franchisors to perfect their discovery process, bring them qualified franchisee leads and
responsibly drive explosive growth and empower entrepreneurs to build successful businesses.

The Role:

Franchise FastLane is seeking a skilled, detail oriented and proactive paralegal to join our in-house legal team. The
ideal candidate will provide comprehensive support to our attorneys in various legal matters, including contract
management, franchise compliance, and litigation support. This position offers an exciting opportunity to work closely
with internal stakeholders and contribute to the success of our organization.

Key Responsibilities:

Contract Management

Assist in the review, drafting, and negotiation of contracts, agreements, and legal documents.
Maintain a centralized database of contracts and track key milestones and deadlines.

FDD Refilling Process

Management of the FDD re-file requirements including strategic planning, internal and external communications,
adding required franchise disclaimers to marketing materials, and implementation and execution of checks and
balances to confirm accuracy of all sales and marketing materials.

Compliance Assistance

Conduct research on regulatory requirements and industry standards relevant to the organization.
Assist in developing and implementing compliance policies and procedures.
Stay updated on changes in laws, regulations, and court rules relevant to assigned practice areas.
Assist attorneys in ensuring compliance with legal requirements.

Legal Research

Conduct legal research on various topics, including case law, statutes, and regulations, to support legal advice
and decision-making by attorneys and internal stakeholders.

Litigation Support

Assist attorneys in managing litigation matters, including gathering and organizing documents, preparing
discovery responses, and coordinating with external counsel.

Risk Management

Identify potential legal risks and provide proactive recommendations to mitigate risk exposure.
Assist in the development of risk management strategies and implementation of risk mitigation measures.

General Legal Support:

Provide general administrative and legal support to attorneys, including scheduling meetings, preparing
presentations, and maintaining confidential information

Qualifications:

Bachelor’s degree and/or paralegal certificate from an accredited institution.
7+ years of experience as a paralegal, preferably in an in-house legal department or corporate environment.
Franchise experience is strongly preferred.
Strong knowledge of contract law, corporate governance principles, and regulatory compliance.
Experience with contract management systems and legal research databases.
Excellent communication and interpersonal skills, with the ability to interact effectively with internal
stakeholders at all levels of the organization.
Proven ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
Attention to detail and accuracy in document preparation and data management.
Proficiency in Microsoft Office Suite and other relevant software applications.

Skills:

Experience with budget management and financial reporting.
Creative problem-solving skills.
Strong negotiation skills.

Email My Interest / Apply Now

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase
the best franchise brands in the United States. We do this by identifying the most qualified brands and
helping them effectively scale their business with our proven blueprint for success

The Role:

The Part Time Graphic Design Specialist will support the marketing team’s initiatives and graphic design
needs to support our franchisor partners. This role will work approximately 20 hours per week on creative
deliverables that will include print and digital design, social media graphics, web design, presentations, and
more. While this role is part-time, it has the possibility of expanding to full-time in the future, depending on
business needs

Key Responsibilities:

Support the creative needs of our team, customers and candidates through graphic design, web
design, and other creative channels
Support our social media and email campaigns through creative design and content creation
Website management including design of landing pages and advertisements
Design of sales presentations and marketing materials as part of the new brand onboarding
process
Manage on-going updates and changes to sales and marketing materials to ensure they are
always up to date
Design apparel and swag
Organize and communicate project updates through an online marketing project management
system
Work with third party design resources, communicating project needs and providing feedback
Other creative projects as assigned

Qualifications:

Bachelor’s degree in graphic arts or related degree. Related work experience will be considered.
Knowledge and experience with Canva and the Adobe suite, primarily Photoshop, Illustrator,
InDesign, Acrobat (After Effects and Premier Pro are also used occasionally)
Portfolio with creative work samples in PDF form or via online portfolio
Solid visual design expertise in typography, layout, color, and brand systems
Excellent written and verbal communication skills
Knowledge of HTML/CSS is not required but is a plus
Know how to follow brand guidelines
Ability to retouch and manipulate images and illustrations
Proficient in Microsoft Office Suite
Team player – Strong communication skills and ability to articulate ideas and explain the creative
design process behind projects and collaborate with team members
Detail-oriented and good time management skills with the ability to work within quick turnaround
times and meet deadlines
Willingness to learn and be open to feedback.
Ability to manage multiple projects at once

Email My Interest / Apply Now

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000.
We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads,
drive responsible growth, and empower entrepreneurs to build successful businesses.

The Role:

The Marketing Specialist is responsible for owning and executing key marketing initiatives that support franchise
development and brand visibility, with a particular focus on deal announcements, franchise portal management, and
email marketing strategy. This role operates with a high degree of autonomy, making strategic decisions that impact
how Franchise FastLane and its brands are positioned across consultant networks, candidate pipelines, and industry
channels.

Key Responsibilities:

Deal Announcements

Coordinate and execute the end-to-end strategy and execution of deal announcements across all
distribution channels
Establish and optimize processes to ensure timely, accurate, and high-impact communication of franchise
deals
Determine messaging, timing, and channel strategy for announcements, including email, portals, blog, and
partner networks
Collaborate with Sales and leadership to prioritize announcements based on business impact and pipeline
needs
Continuously evaluate performance and refine approach to maximize visibility and engagement

Franchise Portal Management & Optimization

Oversee and manage all franchise portal platforms, ensuring brand profiles and listings are accurate,
compelling, and strategically positioned
Own the process for regular updates, content enhancements, and new brand entries, making decisions on
how brands are presented to drive candidate interest
Evaluate portal performance and recommend improvements to increase lead quality and conversion
Ensure alignment between portal content, brand messaging, and overall marketing strategy
Proactively identify opportunities to enhance visibility across consultant and franchise listing platforms

Email Marketing Strategy & Execution

Own the strategy, development, and execution of email marketing initiatives across multiple audiences,
including:
o Newsletters (brands, consultants, and partners)
o Webinar and event promotions
o Brand launches
o Deal and brand announcements
o Candidate pipeline communications and re-engagement campaigns
Develop segmentation, messaging, and cadence strategies to maximize engagement and conversion
Analyze campaign performance and make data-driven decisions to optimize open rates, click-through rates,
and overall effectiveness
Ensure all communications are aligned with brand voice, business objectives, and audience needs

Content Strategy & Development

Develop and manage content that supports key initiatives, including announcements, email campaigns, and
portal listings
Ensure all content is strategically aligned, on-brand, and optimized for engagement and conversion
Collaborate with internal and external partners to produce high-quality written and visual content

Marketing Strategy & Performance Optimization

Contribute to and execute broader marketing strategies that support franchise development goals
Monitor performance across channels and adjust tactics based on data and business priorities
Identify opportunities for process improvement, increased efficiency, and stronger market positioning

Cross-Functional Collaboration

Partner with Sales, Creative, and Leadership teams to align marketing efforts with business objectives and
growth targets
Provide recommendations on messaging, timing, and campaign execution based on market insights and
performance data
Manage external vendors and partners as needed to ensure high-quality execution

Qualifications:

Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
2 – 4+ years of marketing experience with demonstrated ownership of campaigns or key initiatives
Strong email marketing experience, including strategy, segmentation, and performance analysis
Experience managing content across portals, websites, or similar platforms
Proficiency in Microsoft Office Suite
HubSpot and Canva experience is a plus.
Excellent written and verbal communication skills with strong copywriting ability
Analytical mindset with the ability to interpret data and translate insights into action
Proven ability to manage multiple priorities independently and make informed decisions

Email My Interest / Apply Now

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000.
We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads,
drive responsible growth, and empower entrepreneurs to build successful businesses.

The Role:

Franchise FastLane is seeking a Creative Director to lead all visual storytelling across the organization, with ownership
of graphic design, brand systems, and video production. This role is responsible for defining and executing the creative
vision that brings the brand to life across digital marketing, sales enablement, web, email, paid and earned media,
campaigns, photography, and video.

The Creative Director will inspire, lead, and manage a team of Graphic Designers and Video Producers while driving
strategic improvements in creative efficiency, consistency, and impact. This leader will partner closely with
stakeholders to translate business objectives into compelling visual narratives, guide storyboarding and concept
development, and use performance data and KPIs to continually elevate creative output. This is a hands-on leadership
role for a creative thinker who balances big-picture vision with disciplined execution, ensuring all visual content is on-brand,
high-quality, and purpose-built to engage our audiences and drive results.

Key Responsibilities:

Creative Strategy & Visual Leadership

Own and evolve the visual creative strategy for all marketing and brand initiatives, ensuring alignment with
company goals, brand standards, and audience needs.
Define and champion a clear visual storytelling approach across channels, with a strong emphasis on
clarity, consistency, and emotional impact.
Translate high-level business strategies into compelling creative concepts, campaign frameworks, and
visual narratives.
Act as the final creative authority, ensuring all design and video output meets a high bar for quality and onbrand execution.
Inspire and mentor the creative team, fostering a culture of excellence, collaboration, accountability, and
continuous improvement.

Graphic Design Oversight

Lead the design team in the creation of high-impact visual assets across web, digital advertising, social
media, presentations, email, and print.
Own and maintain the company’s brand identity system, design standards, and visual guidelines.
Establish scalable design systems and templates that improve efficiency and consistency across teams.
Balance creative innovation with speed, consistency, and operational rigor.

Video Production & Storytelling

Oversee all aspects of video strategy and production, including brand videos, campaigns, social content,
testimonials, interviews, explainers, and internal communications.
Partner with the video team on scripting, storyboarding, concept development, and shot planning to ensure
high-quality execution.
Ensure video content is purpose-built for each platform and audience.
Stay current on trends, tools, and best practices to continually raise the effectiveness and production value
of video output.

Performance, KPIs & Optimization

Define, track, and report on creative and production KPIs (e.g., engagement, performance, efficiency,
throughput, and utilization).
Use data and performance insights to refine creative approaches and optimize storytelling effectiveness.
Continuously evaluate workflows, tools, and processes to improve speed, scalability, and quality across
design and video production.
Partner with Marketing leadership to tie creative output directly to business results.

Collaboration & Team Leadership

Lead, coach, and develop a team of Graphic Designers and Video Producers through clear direction,
feedback, and growth plans.
Collaborate closely with Marketing, Sales, and other internal stakeholders to align creative work with
campaign goals and timelines.
Manage creative resources, capacity, and priorities across multiple simultaneous initiatives.
Ensure projects are delivered on time, on budget, and at a consistently high level of execution.

Qualifications:

8+ years of experience in graphic design, visual storytelling, and/or video production, with at least 3 years in
a senior leadership or director-level role.
Bachelor’s degree in Graphic Design, Communications, Marketing, or a related field.
Experience in CPG, SaaS, or multi-location/franchise brands is a plus.
Strong portfolio demonstrating leadership-level work across design systems, brand campaigns, and video
production.
Proven experience managing, mentoring, and scaling creative teams.

Skills:

Strong creative vision paired with operational and strategic discipline.
Highly organized self-starter with the ability to prioritize and deliver in a fast-paced environment.
Deep expertise in visual storytelling, brand development, and creative direction.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, etc.).
Proficiency in Canva, DaVinci Resolve, Riverside, Vimeo, and Frame.io is preferred.
Experience building and optimizing creative workflows and production processes.

Email My Interest / Apply Now

Sales Support Specialist

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000. We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads, drive responsible growth, and empower entrepreneurs to build successful businesses.

The Role:

The Sales Support Specialist will uphold the highest standards of support for our team, clients, and business partners. This person will have exceptional organizational, communication and technology skills while also being accountable and able to adapt to the multiple responsibilities that come along with working in a small company where everyone must be willing to expand beyond their normal day-to-day roles.

Key Responsibilities:

Data entry utilizing Franchise CRM system
- Register franchise leads
- Communicate registration confirmation with consultants
Brand territory checks using mapping software
Scheduling/Rescheduling candidate calls
Management of inactive accounts
Validation/Leadership weekly email & text reminders
Lead status reporting
Minimal qualification of organic leads
Administrative responsibilities including but not limited to:
- Answer incoming calls / make outbound calls
- Coordinate client, consultant, and employee appreciation
- Coordinate client and office events
- Vendor relations
- Filing
- Mail management
- Calendar management
Maintain office organization and cleanliness
- Willing to take on any additional administrative responsibilities as needed
First impression of Franchise FastLane on phone calls and to office visitors
Back up to other sales support, operations, human resources, and marketing roles as needed
Maintaining consultant network portals with current brand information

Qualifications:

General business knowledge is a plus, in order to explain franchise opportunities

Degree from a 2 or 4-year school or equivalent experience preferred

Proven work experience as a sales support agent

Experience in franchising is preferred but not required

Email My Interest / Apply Now

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000. We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads, drive responsible growth, and empower entrepreneurs to build successful businesses.

The Role:

The Director of Franchise Development will uphold the highest standards of support for our team, franchisee candidates, franchisors, and broker networks. This person must be skilled in business knowledge and have the ability to influence others while managing human emotions around making life-changing decisions. This person needs to relate very well with others and have the capacity to manage many leads at once. This person must have exceptional organizational, communication, and people skills.

Key Responsibilities:

Franchise Candidate Management
- Responsible for the entire sales process start to finish and the experience offered to the franchise candidate
- Ensure the franchise candidate is well informed and properly motivated to purchase a franchise utilizing the following
  - Introduction presentations
  - Unit Economics presentations
  - Franchise Disclosure Document reviews
  - Franchise and Leadership validation calls
  - Territory mapping
  - Financing and Legal mentorship
- Ensure franchise validation and leadership calls are well organized, well attended and well run
- Keep accurate records in the CRM system on candidate profiles, history, conversations, and other relevant information in the buying process
- Franchise FastLane’s key leader for all Confirmation Days (discovery days) including but not limited to:
  - Preparing the franchisor and franchisee candidates
  - Ensuring the Sales Support team reserves accommodations
  - Presenting at Confirmation Day
  - Managing the overall messaging and call to action post Confirmation Day all the way through the signing of the franchise agreement and the closing process.
Broker/Franchise Consultant Management
- Ensure broker networks are fully informed and motivated to recommend your primary brand to their clients is done through:
  - Launch presentations.
  - Regular update presentations throughout the year
  - Attending franchise broker conferences
  - In person presentations to broker networks
  - Frick & Frack – Direct phone calls, emails, and texts
  - Developing strong relationships with brokers and being known as someone who treats their clients well and can get candidates
  - Writing and posting deal announcements

Franchisor Management

Lead member of FastLane responsible to ensure the franchisor is prepared to sign on new franchisees, this includes many things and requires candidate to be resourceful
- Ensure franchisor clients are prepared and informed on how to effectively convert candidates into franchisees, this is primarily done through:
  - Constant communication
  - Updates on franchisee candidates likes, dislikes and hot buttons
  - Influencing the franchisor on how to improve the process and set up a program that is attractive to franchisee candidates
Cross brand awareness
- Depending on lead flow, this position may be asked from time to time to assist other brands or projects that are not their primary franchisor brand.
Report development
- Continually update the on-going reports needed to keep their respective VP of Franchise Development and the Executive Vice President of Development informed of leads and lead statuses.

Qualifications:

Degree from a 4-year school or equivalent experience preferred
Proven work experience as key leader in an organization with the ability to make difficult decisions, have difficult conversations and influence decision makers
Proven work experience in sales with a track record of success
Experience in franchising is preferred
General business knowledge to explain franchise opportunities
Software skills including but not limited to Microsoft Suite, CRM software, Territory software, project management software, conferencing software
Exceptional communication skills both written and verbal
Understanding of business performance metrics
Excellent organizational and multi-tasking skills
Ability to work under strict deadlines
Ability to work in a fast-paced environment
Travel experience
A team player with high level of dedication

Email My Interest / Apply Now

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